Email-writing campaigns are a great way to tell your story and garner donations to your fundraising page in a short period of time. Spin-In participants in years past have hit and exceeded their fundraising goals by reaching out to friends and family via e-mail. Follow these easy steps below to begin your email-writing campaign:
Compose a quick email.
Write as if you are sending the email individually to a close friend. Include a preface that, as a friend, you thought they would be interested in this important cause.
Balance fact with feeling.
Include what NYC Spin-In is (fact); why you are involved/what it means to you (feeling); remind them to seek a company gift match if their employer offers that benefit (fact).
Early on, make the “ask.”
Don’t limit your donors, but ask for a specific range. Ask for “$10, $20, $50 or whatever your budget will allow.” Give a deadline for response. People tend to respond when there is a sense of urgency. Make sure to include a link to your personal fundraising page.
Send it to EVERYONE you know!
Make sure you blind copy (bcc) all recipients. They don’t need to know who else is receiving your note.